The Importance of Anchor Text in Back-links
- 17. April 2014
- Advanced SEO Techniques, Online marketing, SEO
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."
Über diesen Blog
Wertvolle Tipps erhalten rund um das Thema effizientes Marketing.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Trage Dich in unseren Newsletter ein
Letzte Beiträge
- leadinvasion! 9. September 2016
- Hallo Welt! 21. August 2015
- Webinar – Wie Sie Neukunden Kontakte mit Google AdWords gewinnen 17. April 2014
Pingback: buy generic cialis
Pingback: crusoe the wiener dog
Pingback: Hotels or Inns in New York City or New Albion Cattaraugus
Pingback: this website
Pingback: maze games
Pingback: 2019 two piece
Pingback: Blumen bestellen Zürich
Pingback: chiropractor birmingham city centre parking
Pingback: Dentist in Boston MA
Pingback: buy-backlink.net